April 10, 1960

The country's stores are in high gear, with Easter a week away. The fact that the observance is three weeks later than it was last year gives the merchants not only more time for selling but better weather to attract the customers, and they are making the most of it.

ST. PETERSBURG, Fla., April 9 -- Whatever else the Yankees may have learned this spring under the careful tutelage of Charles Dillon Stengel, they still have not acquired the knack of winning the close ones from the White Sox.

AT the end of a week rendered memorable in motion picture history by the fact that eleven Academy awards (a new record for any one picture) were bestowed on the remake of the old silent film, "Ben-Hur," it may seem a trifle neglectful that this space is not given today to a happy contemplation of this emphatic phenomenon.

Intensified merchandising is enabling the life insurance business to hold its own in the battle for the consumer's dollar.

Housewives in California, Montana and the Midwest and as far east as upstate New York will soon be cooking with Canadian natural gas.