A COMEBACK TRY AT FOX
IN 1977, ''Star Wars'' came to the nation's screens, and the Force was with it. The Force was with ''The Empire Strikes Back,'' too, in 1980. And when ''Return of the Jedi'' opens this Wednesday at 800 movie theaters across the country, completing the trilogy that has accounted for nearly $1 billion in ticket sales so far, it will almost inevitably be the movie of the summer of '83. ''We expect it to be the biggest of the three,'' said Alan Hirschfield, the chairman and chief executive since mid-1981 of the 20th Century-Fox Film Corporation, ''Jedi's'' distributor. And it had better be, for the Force has not been with Fox for years. Since 1979, when Mr. Hirschfield joined Fox from a consulting job at Warner Communications, the company has been engulfed in an almost unending wave of contention and change, from infighting in the executive suite and rapid turnover to the $700 million purchase of Fox itself in 1981 by the Denver oilman Marvin Davis. Last November, Fox was cut out of a cable consortium when Columbia Pictures Industries spurned it in favor of a stronger partnership with Home Box Office and CBS. When Paramount, Warner Brothers and MCA, which owns Universal, formed their own alliance in January, Fox became one of two studios - the other is MGM/UA - that does not own a means of distributing movies by cable.