AT COAST STEEL MILL, A MEASURE OF HOPE
The West Coast steel business has long been ruled by Japanese and Korean producers, whose low labor costs and technical skills long ago brought the once-reigning Kaiser Steel Corporation to its knees. Now, though, a British-born entrepreneur who is about to take over the Kaiser Works 45 miles east of here is confidently predicting that the combination of low costs and proximity to customers will enable him to overtake the leaders. ''We're looking for something on the order of 25 percent of the market within the first year, with most of it replacing imports,'' said Michael Wilkinson, president of newly formed California Steel Industries. Many steel analysts think that Mr. Wilkinson, 46 years old, who is a successful distributor and fabricator but untested in production, has a good chance to succeed. There are many reasons, they say, not the least of which is a tough, new stance at the International Trade Commission against subsidized imports.