CITICORP, THE INVESTMENT BANK
Running the world's largest commercial bank has never stopped Citicorp executives from dreaming of other new - and profitable - frontiers to conquer. For years, despite Federal laws prohibiting commercial banks from underwriting corporate securities, the bank has tried to become an investment banking powerhouse. Now, after a sputtering start, it believes it has hit upon the right strategy. Instead of primarily competing head-on with the established merger kings of Wall Street or with Europe's deep-pocketed merchant bankers in the giant Eurobond market, Citicorp is seeking its biggest growth from countries, such as Britain, Japan, Australia and Spain, whose financial markets are growing quickly or undergoing radical restructuring. It underwrites stocks and bonds, trades government securities and acts as a stockbroker and private banker for wealthy foreigners, as well as conducting other traditional investment banking activities. The company's selective approach does not always bring it the same recognition as handling $10 billion mergers, but has proved lucrative. Its return on investment, for example, has been more than 30 percent annually for the last two years, the highest for any activity in the bank, according to analysts. And the investment bank's earnings last year of $160 million accounted for roughly 20 percent of Citicorp's $890 million net income.