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August 1, 1948

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Headlines from August 1, 1948

ROLLBACK'S EFFECT FEARED HARMFUL; Experience Gained in Earlier Attempt Viewed as Showing Plan Is Impractical UPSET NATION'S ECONOMY Rises in Wages and Rail Rates Pointed Out as New Large Factors in Prices ROLLBACK'S EFFECT FEARED HARMFUL

By J.h. Carmical

Rolling back prices to the November 1947 level as suggested by the Truman Administration as a means of reducing the cost of living would be a most difficult undertaking. In view of past experiences, such an attempt might seriously harm the nation's economy.

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Notable Births

Avi Arad

1948Avi Arad, Israeli-American screenwriter and producer, founded Marvel Studios[†]

Avi Arad is an Israeli-American studio executive and producer of film, television and animation. He became the CEO of Toy Biz in the 1990s, was the chief creative officer of Marvel Entertainment and is the founder, former chairman and former CEO of the latter's successor, Marvel Studios. Since then, he has produced and sometimes written a wide array of live-action, animated, and television comic book adaptations.

Cliff Branch

1948Cliff Branch, American football player (died 2019)[†]

Clifford Branch Jr. was an American professional football wide receiver who played for the Oakland / Los Angeles Raiders during his entire 14-year National Football League (NFL) career. He won three NFL championships with the Raiders in Super Bowl XI, XV, and XVIII. He was selected by the Raiders in the fourth round of the 1972 NFL draft after playing college football for the Colorado Buffaloes. He was posthumously elected to the Pro Football Hall of Fame in 2022.

David Gemmell

1948David Gemmell, English journalist and author (died 2006)[†]

David Andrew Gemmell was a British author of heroic fantasy, best known for his debut novel, Legend. A former journalist and newspaper editor, Gemmell had his first work of fiction published in 1984. He went on to write over thirty novels. Gemmell's works display violence, yet also explore themes of honour, loyalty and redemption. There is always a strong heroic theme but nearly always the heroes are flawed in some way. With over one million copies sold, his work continues to sell worldwide.