City's New View of Welfare: A Job for Businessmen
New breed of mgrs at NYC Soc Services Dept are approaching problems of dept from perspective of modern, highly trained businessman; some of their concerns are with productivity, time studies, utilization rates and cost-benefit ratios; dept exec dir Spiegel, 32-yr-old Harvard Business School grad, sees welfare as 'a fantastic area, a fantastic opportunity'; has hired 70 mgrs, data-processing specialists and indus engineers since Oct '71, mostly from private indus at salaries competitive with what they earned there; notes he and his staff have been charged with turning around a $3-billion govt agency in next 2 yrs; his staff, as part of initial effort to streamline welfare, is ranking city's 41 welfare centers according to their performance and productivity, calculated on computer; Spiegel illus