Burger Ruling Spurs Drive for TV Racial Equity
Community‐mindedness has not always been foremost concern of Jackson, Miss, TV station WLBT; station for yrs seemed mindful only of the 60% of its audience who are white; that approach eventually touched off nationwide struggle over control of broadcasting licenses that is beginning to give millions of TV and radio viewers better programing; WLBT, NBC affiliate, now refers to itself as ‘your community‐minded station’; number of its screen personalities are black and number of its programs are oriented toward public service; key element in WLBT's changes is unprecedented ‘69 ct decision that lifted WLBT's license from Lamar Life Broadcasting Co on ground that station had violated its public trust by interjecting racial discrimination into its programing; WLBT's license was given temporarily to Communications Improvement Inc, which promised to treat its black and white audiences equally and to hire black employes; many TV and radio stations are taking similar steps to protect their licenses; these stations are hoping that powerful pol allies in Washington, including Nixon Adm, will find ways to relieve pressure; challenge that brought about changes in WLBT's programing originally came from United Church of Christ, which took its case to US Appeals Ct for Dist of Columbia afer being rebuffed by FCC; ct at that time was presided over by W Burger, now Chief Justice of US; Burger not only found in favor of church but also criticized FCC for its ‘profound hostility’ toward civic groups that were keeping tabs on broadcasting; Burger decision revd; 5 cos are competing for WLBT's license; Dixie Natl Broadcasting reptdly has already won recommendation of 1 FCC examiner; banker R Phillips is principal stockholder of Dixie Natl; is close friend of F LaRue, former deputy of Com for the Re‐election of the Pres allegedly involved in Watergate Affair; illus