Cable TV, Overextended, Is in Retreat in Cities
NY Times survey indicates that cable TV revolution predicted in '72 has turned into 'massive retreat' in cities; many large cable cos have stopped seeking urban franchises and have relinquished some they own; main problem is consumer's relative indifference to kinds of cable service offered; cable advocates outside indus place blame for medium's failure on hardware orientation of indus; cable strung along telephone poles in nonurban areas costs about $6,000 a strand mi, while laying it underground in cities cost between $10,000 and $50,000; only 30% of those to whom cable service became available in Manhattan subscribe to it; operating expenses are driven up by number of unforeseen factors related to city living: vandalism, piracy of service, astronomical parking fines for repair trucks and shakedowns from landlords and bldg superintendents; Warner Communications recently has given up its franchises in Dayton, Ohio and Birmingham, Ala; GE Cablevision has withdrawn from San Antonio, Tex, and Teleprompter has decided not to build in Newark after having spent over $2-million to win franchise; plight of Telemprompter, which has postponed over $15-million in construction that had been budgeted for '73, revd; Viacom Internatl pres Ralph Baruch and Warner Cable chmn Alfred R Stern comment; recommendations of Pres Nixon's Cabinet Rept on Cable Communications cited; experimental programs in Orlando, Fla, where viewers can shop by TV, and in San Francisco noted (L)
