CBS Hunting Show Loses Ads After Gun‐Club Calls
CBS sales exec dept repts that more than half dozen advertisers withdrew their commercials from Sept 5 news documentary on hunting, 'The Guns of Autumn,' after receiving calls from Natl Rifle Assn and variety of gun and hunting groups around country; says withdrawals were 'clearly a campaign to intimidate the advertiser'; when agencies canceled purchases, they told network officers that they had been spoken to by gun and hunting groups from Atlanta, Denver, Cincinnati and other cities; CBS declines to identify clients or to estimate how much advertising revenue was lost; some sources estimate that canceled advertising came to more than $100,000; some of sponsors listed; documentary was produced and written by Irv Drasnin; dealt with hunting as recreational activity and contained graphic scenes of killing of animals; Thomas Hodges, Natl Rifle Assn dir, admits that he had spoken to number of advertisers when he learned of scheduled spots in telecast; CBS News has also recd acrimonious mail from gun advocates around country since July, when 1st announcement was made that program was in production (M)
