NEW PONTIAC AUTOS SEEK TO REGAIN YOUTH MARKET
In the 1960's, when gasoline was cheap and highperformance cars ruled the roads, songs were written about Pontiacs. In fact, a tune by Ronnie and the Daytonas extolling the engine of the Pontiac GTO rose as high as No.4 on the pop music charts in 1964. But emission controls and vastly more expensive gasoline ended the high-performance era and cost the Pontiac Motor Division of the General Motors Corporation the youth image it carefully nurtured through the 1960's. ''For awhile there it was almost unpatriotic to drive a performance car,'' said William E. Hoglund, the general manager of Pontiac. ''That made it hard on a division identified with performance. As a result our image became diffused as we tried to chase the cars that were successful.''
