JAPAN'S TDK LEADS MARKET IN VIDEOTAPE
In the late 1970's, when videotape recorder sales began rising throughout the world, two Japanese companies saw an opening. Where there are recorders, the reasoning went, there will be tapes. And while the Fuji Photo Film Company was probably the first to begin production of videotape cassettes for retail sale, it did not remain the largest producer. The TDK Electronics Corporation, which had been making audio tapes since the early 1950's, quickly eclipsed its rival, assuming a lead it has held ever since. Today, the company is the world's largest producer of videotape cassettes, supplying as much as 35 percent of overall world demand.