FINANCIAL RETAILING AT SEARS
Stan Janda of nearby Manassas, Va., walked into the Sears, Roebuck & Company store at the Fair Oaks Mall the other day to return an item. Soon, however, he found himself browsing through racks of literature at the store's financial service center, where employees were selling insurance, stocks and bonds, and homes. But on that day, all Mr. Janda did was browse. Such is the challenge faced by Sears: Can the world's largest retailer interest its traditional shopper in the financial services on which it has staked so much?