STORES REASSESS VIDEO GAMES
About this time last year, the coin-operated video games that Genovese Drug Stores had installed in some of its outlets seemed a welcome way to perk up cash flow. As shoppers dropped their quarters into the machines to do battle with electronic attackers, store managers saw the units as a novel source of revenue that required the outlay of only a small amount of space in return. But now, said Donald Gross, vice president of marketing for the chain, which has its headquarters in Melville, L.I., that early optimism has faded. ''We'll probably be phasing them back,'' he said.