BANKS, FLUSH, WOO CONSUMER
With many banks flush with cash as a result of the recent authorization of accounts paying money market interest rates, some institutions have stepped up their attempts to lend this money to the public. Much of the promotional effort these days is designed to help banks make more credit card and unsecured, or signature, loans. Unsolicited mailings to consumers offering such loans, pending the approval of a credit line, are a major part of this activity. ''We see more and more banks starting to promote loans,'' said Barry Leeds, whose firm, Barry Leeds & Associates, is a bank marketing consultancy. ''They are looking at it as anticyclical and making it part of the ongoing product mix, rather than opening and closing.''