AMERICAN EXPRESS PLANS BIG MERGER
In a new expansion of its financial empire, the American Express Company announced yesterday that it would acquire a major marketer of mutual funds and life insurance for $1 billion. The company being bought, Investors Diversified Services Inc., is the principal subsidiary of the Alleghany Corporation, and the takeover will substantially expand American Express's current sales of stock and insurance. Investors Diversified Services has a sales force of more than 4,800 people engaged in selling to customers in their homes, offices and factories. The acquisition reflects the belief of James D. Robinson 3d, chairman of American Express, that Americans will increase their savings rapidly in coming years. In a recent interview, he said his company's purchases of securities firms and banking operations - at a cost of nearly $2.5 billion since 1981 -were based on this expectation, and the parallel desire to capture as much of those savings as possible.
