SCOTT MAKES UP LOST GROUND
The Scott Paper Company's decision last week to sell three profitable assets - its foam division, its Brown Jordan furniture division and 240,000 acres of Northwest timberland - was viewed by some as mainly an attempt to frustrate Scott's major shareholder, Brascan Ltd., which has said it wants to increase its stake in Scott. But the move was also rooted in perhaps Scott's most bruising marketing battle to date, a fight, more than a decade ago, with its chief rival, the Procter & Gamble Company, and others, for a bigger share of the paper towel, toilet paper and tissue markets. Scott is the world's largest producer of what the industry calls personal paper products. And it is still fiercely competitive with P. & G., since both hold roughly a 25 percent share of the national toilet paper and paper towel market. In facial tissues, however, it has about 10 percent of the market, compared with nearly 50 percent for the Kimberly-Clark Corporation, which makes Kleenex.