DATSUN NAME SHIFT IS COSTLY FOR NISSAN
The Nissan Motor Company Ltd., the world's fourth-largest maker of motor vehicles, has just spent two years and millions of dollars successfully trying to destroy one of this country's better known automobile brand names. The 50-year-old Japanese company is in the process of abandoning the Datsun name so it can consolidate its worldwide marketing under a single corporate banner. Beginning last October, the company started promoting all its cars under the Nissan name. All older models that still carry the Datsun logotype now have a Nissan tag, too.