HOW ONE PLAY FLOURISHED FOR YEARS BEYOND BROADWAY
''Terra Nova'' had its world premiere eight years ago in a basement in New Haven. The author, a Yale Drama School student named Ted Tally, cast six of his classmates and built the play's Antarctic setting out of scrap wood and yards of white muslin from Connecticut's tobacco fields. That done, ''Terra Nova'' played for three nights to a total of 200 spectators. Somehow - Mr. Tally still does not know exactly how or why - the audience included several New York producers and a compliment of talent agents. Not long after the curtain fell on his tale of Robert Falcon Scott's ill- fated expedition to the South Pole in 1911, the 24-year-old, who had been spending most of his time checking the help wanted board at Yale's placement office, had an agent, a fellowship and a job teaching playwriting to his former fellows. And ''Terra Nova'' had commenced a voyage that would be longer in time and space, and far more successful, than Scott's.