MASS-MARKETING OF EYE CARE
Manhattan Eyeland, on the corner of 59th Street and Second Avenue, describes itself as an optical department store, the first in Manhattan. Within its 20,000 square feet are housed a computerized eye-examination center, offices for eye doctors, a lens-making laboratory and display areas. A showroom, called Sutton Place, boasts a sofa, a piano and vaults for eyeglasses that range in price from $200 a pair to an eye-popping $32,000. ''What Manhattan does is make a statement about the importance of eye care and eye fashion,'' said Larry Darrow, the president of the Manhattan Eyeland Corporation, which opened its store last January.