EXERCISE INDUSTRY SEES SPURT IN SALES TO HOMES
Costly and crowded health clubs, modesty and a continuing desire to remain fit have sent thousands of Americans in search of creative and effective ways to work out at home. According to industry estimates, this trend has pushed sales for the home-exercise equipment industry above the $1 billion-a-year mark with no slowdown in sight. Reaping the benefits are companies both large and small that sell - at premium prices - everything from jump ropes and small hand weights to gravity-inversion systems and multi-function gyms that can cost as much as $3,000 or more. ''I've seen a lot of fads in this business, but it's mind-boggling how this home fitness thing has taken off,'' said Robert Carr, editor and co-publisher of Sporting Goods Business, a trade publication. ''The way these things go, it should have died out by now, but there's no sign of easing on the horizon.''