SLOW START FOR TV AD SEASON
During the last two weeks of June, when many New Yorkers are winding down for summer vacations, the three major TV networks are frantically making deals with advertisers clamoring to buy time on next season's prime-time shows. In last season's frenzied, ''upfront'' market, ABC, NBC and CBS had sold about $2.4 billion in commercial time, a record, to national sponsors by July 1. But the 1985-86 season, which begins in September, has gotten off to a unusually slow start. Although at least $2.2 billion is expected to be committed by early July, only a handful of deals have been written so far. Advertisers seem convinced that the demand for network time will be less intense than last season because of a sluggish economy, a decline in network ratings and increasing competition from independent TV stations and cable.