APPLE COMPUTER ENTREPRENEUR'S RISE AND FALL
In his years of guiding Apple Computer Inc., Steven P. Jobs had become the epitome of the American entrepreneur, a symbol of the wealth and power that can arise almost overnight in California's Silicon Valley. Even President Reagan, in a recent address, urged the nation's youth to ''follow in the footsteps of those two college students who launched one of America's great computer firms from the garage behind their house.'' The tale of Mr. Jobs's visionary leadership at Apple came to a bitter end on Tuesday when he resigned as the company's chairman after disclosure of his plans to start a new company. A Prominent Salesman Mr. Jobs has been the most prominent salesman of the personal computer revolution, preaching that the new technology would change everyone's lives. And just as Mr. Jobs is falling, the revolution he foretold is stalling: Consumers and businesses are slowing their purchases of computers and questioning how much they really need the machines.