MET LIFE: 'OLD LADY' IS ACTIVE
Chalk up another entrant in the financial services derby. It is the Metropolitan Life Insurance Company, once the epitome of a narrowly focused lumbering giant in one of the most conservative sectors of the financial world. Now it is shucking off its reputation as the ''Old Lady of One Madison Avenue'' as it revs up to take on the likes of the American Express Company, Sears, Roebuck & Company and the Prudential Insurance Company of America in the red hot competition for consumer money decisions. In recent months, Metropolitan has agreed to buy the Century 21 Real Estate Corporation, the country's biggest real estate sales organization, and it has purchased the London-based Albany Life Assurance Company, giving Metropolitan its first major foothold in life insurance outside the United States and Canada since the 1930's. Mutual Funds Planned Furthermore, Met Life is laying plans to go after consumer investments by introducing a line of mutual funds next year through its State Street Management and Research Company subsidiary, and it is working out arrangements to offer its universal life policyholders the additional alternative of investing in real estate within a few years.