VIDEOTEX PLAYERS SEEK A WORKABLE FORMULA
The withdrawal this month of two major players from videotex - the business of offering information and services through computers in the home - does not signal the end of the industry, but may well help redirect it, most analysts believe. Knight-Ridder's termination of its Viewtron videotex service last week because of a lack of consumer interest, came just weeks after the Times-Mirror Company said that it would end its Gateway videotex service in southern California, also because of a lack of response from consumers. These moves followed the Centel Corporation's sharp cutback of its Keyfax service in the Chicago area last year for the same reason. What all of these efforts had in common, experts say, is that they tried to offer too much to too many people who were not overly interested. Instead of leaping to use computerized banking and shopping services and to call up news, advertising and other information on a video screen, most users found little cause to change the traditional ways they had always done those things.
