JAPAN PHONE COMPETITION STIRS
Officially, Japan's century-old telecommunications monopoly ended in April 1985, when a law opening the market to competition went into effect. Practically, however, the monopoly ended just a few days ago, when the first of many would-be competitors cut a ribbon, flipped a switch and began offering its customers telecommunication services at rates from 20 to 25 percent lower than Nippon Telegraph and Telephone. The new company, Japan Telecom, is but one of several that hope to compete in both domestic and international telecommunications markets that are hotly sought and estimated to be worth billions of dollars in potential sales. Its entry is another signal that the rules are changing, creating new opportunities for foreign companies and foreign products. In monitoring the new market, Government officials and industry leaders have labored to make sure that competition was orderly. Rather than opening the market to all comers, Japan's regulatory authorities have preferred to designate a limited number of competitors so that the new entrants would not battle each other into bankruptcy.