BUSINESS DIGEST: THURSDAY, JULY 5, 1990

LEAD: Although this year's World Cup soccer champion will not be crowned until Sunday, wrangling has already begun over who will televise the 1994 World Cup tournament in the United States.

Networks Wary on '94 World Cup Rights

LEAD: Few products looked more promising. When RJR Nabisco introduced a bite-size version of graham crackers last fall, the company was abuzz. In the in-house lingo, the sweet, crispy snack was very ''more-ish'' (you wanted more of it) and had ''high poppability'' (you wanted to pop it in your mouth).

Lessons in the Cracker Market

LEAD: There was a moment of suspense in the radio studio. Four women waited for the first caller to pierce the intimacy of the soundproof room where Diane Rehm moderates a popular talk show here each weekday morning on WAMU.

A Tribute by Nannies To One of Their Own

LEAD: Once the pacesetters for global expansion in the financial industry, American banks are retreating from foreign markets, losing business and stature to competitors from Europe and Japan.

U.S. Banks Cut Global Business As Rivals Grow

LEAD: George Washington never slept in Hendrick I. Lott's farmhouse. But after being routed in the Battle of Brooklyn Heights, remnants of his army that were not evacuated to Manhattan were said to have fled across Lott's farm.

Metro Matters;   Life, Liberty And the Pursuit Of Realty Rights

LEAD: With red lights flashing and siren blaring, an ambulance weaved in and out of traffic in upper Manhattan recently, racing to get a woman who had suffered a heart attack to St. Luke's Hospital at Amsterdam Avenue and 114th Street.

On the Streets of New York, It's Motorists vs. Ambulances

LEAD: Forget the fireworks, the tricolored bunting draped over picnic tables and the jostle of the beach crowds.

For Veterans, Wheelchairs Give the Day Somber Tone

LEAD: In London today, NATO, which has lost its original reason for being, is opening its most crucial summit meeting in its existance. Page A8.

NATO's Most Crucial Summit

LEAD: The lure, and the fear, of 1992 are continuing to drive the pace of mergers and acquisitions in Europe, and more and more they are opening doors that had been closed in the past.

Mergers Up In Europe as Barriers Fall

LEAD: The Pentagon is pressing its biggest land-buying drive since World War II, seeking to add nearly 4.5 million acres to its 25 million acres nationwide.

Land-Buying Drive by Pentagon Runs Into Stiff Resistance in West

LEAD: Breaking with decades of protectionism, Brazil's new Government has decided to open the nation's economy, the eighth largest in the West, to imports and free trade.

ERA OF FREE TRADE TO BEGIN IN BRAZIL

LEAD: The virtual evaporation of significant new construction projects in New York City is deeply hurting the architectural profession, forcing firms to lay off employees, cut their fees, diversify their practices and search for work in other cities and countries.

Troubled Times for Architecture Industry

LEAD: Most of the expectant couples who turned up for the delivery orientation at a hospital in Southern California two years ago were thrilled when an administrator told them, over coffee and doughnuts, that the hospital would offer a discount on their care.

HEALTH: Cheating on Insurance;   Insurers Say Growing Fraud In Health Care Costs Billions

LEAD: SOME people collect salt and pepper shakers. Joseph Pell Lombardi collects houses.

One Man, Three Homes, One Mission: Preserving Architectural Treasures

LEAD: Solar power never regained the enormous attention it commanded during the Arab oil embargo of the 1970's, but the General Motors Corporation hopes a race of solar-powered cars it is sponsoring will help persuade students to consider careers in engineering.

G.M. Hopes Solar-Car Race Will Aid Student Engineers

LEAD: LILIES have loomed larger in the human imagination for a greater stretch of history than any other flower except roses. One species, the Madonna lily (Lilium candidum), is depicted in frescoes in Crete dating about 1500 B.C. The fairly small flowers of this plant are so dazzling in their whiteness that they have become the stuff of myth and theology.

  The Lilies of Summer

LEAD: Innovation and unorthodoxy have long ruled at the Kaypro Corporation, reflected in the design of its personal computers and the style of its headquarters, a secluded compound near a beach, where employees munched health food from the company snack bar while they worked.

Founder of Kaypro Sees Life in the Company Yet

LEAD:    Show and Tell, Texas Style    In its role as host of the seven-nation economic summit meeting, Houston is proclaiming its own economic rebirth. Page A14.       Gorbachev Vow on Economy    The Soviet President said that if the economy failed to begin rebounding in two years, the Communist Party leadership would quit.

INSIDE

LEAD: In a move that may foreshadow broad changes in the retail investment market, Fidelity Investments has agreed to market a popular product of John Nuveen & Company to Fidelity's mutual fund and brokerage customers.

A Fidelity Link With Nuveen

LEAD: Foreign ministers from 24 leading industrial nations agreed today to expand their economic aid program for Poland and Hungary to include the emerging East European democracies of Czechoslovakia, Bulgaria, Yugoslavia and East Germany.

Evolution in Europe;   24-NATION GROUP EXPANDS AID PLAN IN EASTERN EUROPE

LEAD: An ambitious plan to deliver natural gas from Canada's abundant western reserves to six energy-hungry Northeastern states has pitted neighbor against neighbor and community against community, as well as leading to an uneasy coalition of environmentalists and domestic gas producers against the whole idea.

Decision Near On a Pipeline From Canada

LEAD: Treatment with human growth hormone can significantly reverse many effects of aging on the body, a new study has found.

Human Growth Hormone Reverses Effects of Aging

LEAD: The two leaders of Kenya's unofficial opposition and the most outspoken advocates of a multi-party state were arrested here tonight after weeks of harassment.

2 Leading Foes of One-Party Rule Are Reported Arrested by Kenya

NEWS SUMMARY

Abeba Aregawi Gebretsadik is an Ethiopian-born Swedish middle-distance runner who specialised in the 1,500 metres. She won the silver medal in the 1,500 m at the 2012 Summer Olympics and a gold medal at the World Championships in 2013. She represented Ethiopia internationally until December 2012, and afterwards represented Sweden.

July 5, 1990

Headlines from July 5, 1990

BUSINESS DIGEST: THURSDAY, JULY 5, 1990

Networks Wary on '94 World Cup Rights

Lessons in the Cracker Market

A Tribute by Nannies To One of Their Own

U.S. Banks Cut Global Business As Rivals Grow

Billboard 200

Please Hammer Don't Hurt 'Em

Step By Step

I'm Breathless: Music From And Inspired By The Film Dick Tracy (Soundtrack)

Pretty Woman

I Do Not Want What I Haven't Got

Notable Births

Historical Context for July 5, 1990