American Airlines Begins Round Of Discounts to Encourage Travel
American Airlines, the nation's largest carrier and the airline that is considered a leader in determining fares, initiated a broad range of price cuts yesterday in the hope of attracting travelers put off by the gulf war and the recession. But it also raised some fares in an attempt to compensate for revenue lost through the many reductions. American introduced a number of short-term promotions like a $318 round-trip fare between New York and Los Angeles or San Francisco, and the other four biggest airlines -- United, Delta, Northwest and Continental -- said they would match most of them.
