Maven on Marketing To Empire Builder
When Richard M. Rosenberg took over as chief executive of the BankAmerica Corporation a little more than a year ago, he gave little hint of what was to come. Known in banking circles as the marketing maven responsible for innovations like putting scenery on checks, he was expected to concentrate on building the Bank of America's California retail franchise. But Mr. Rosenberg is turning into an empire builder. With the announcement this week that it will buy the Security Pacific Corporation, BankAmerica took a big step toward becoming one of the first nationwide banks, fulfilling the vision of the Bank of America's founder, A. P. Giannini. Hard-Driving Ball of Energy And Mr. Rosenberg, a short, hard-driving ball of energy, is on his way to becoming, quite possibly, the most powerful banker in the nation.