For Hartmarx, a Videotape Is Worth 1,000 Catalogues
Hoping to cut through the clutter of Christmas catalogues already filling mailboxes, the Hartmarx Corporation is presenting its holiday offerings on videotapes that will be mailed to 150,000 of the clothing company's best customers on Nov. 1. "We wanted to bring the merchandise to life, to show people enjoying giving, enjoying each other, enjoying our clothes," said John Eyler, chairman and chief executive of Hartmarx's specialty stores division.