Curbing the Telephone Robots
They don't eat, they don't sleep and their feelings never get hurt when people curse them or hang up on them. They just call and call and call -- each one up to 1,500 times a day, together delivering millions of recorded telephone sales pitches for everything from "free" vacations to cemetery plots. They are automated telephone dialers, a growing army of robot sales representatives that can systematically call every number in a telephone exchange -- listed and unlisted numbers, cellular telephones, pagers, corporate switchboards and unattended answering machines. By one industry estimate, at least 20,000 machines are likely to be working full tilt on any given day in the United States and will call some 20 million numbers around the country.