Shops Fill With Thrifty Shoppers As Economy Dims Season's Spirit
The Christmas lights were twinkling, the doors were open for early-bird specials, the store clerks seemed unusually helpful and the Santas had their laps ready. But despite shopkeepers' intensified efforts to create holiday cheer, many shoppers in and around New York City seemed determined to keep a tight grip on their pocketbooks yesterday, on what is normally one of the busiest shopping days of the Christmas and Hanukkah season. People were still buying, of course. But interviews with three dozen shoppers and sales clerks in stores and malls throughout the region found that many customers were sharply reducing the number of people they were buying for, spending less on each gift and substituting homemade presents for purchases that they would normally make.