THE 1992 CAMPAIGN: White House; Bad Economic News Forces Bush To Refocus Re-election Strategy
Shaken by an ominous jump in the unemployment rate, White House strategists said today that they were reassessing the assumption that an improving economy would revive President Bush's political standing before the November election. Instead, they said, they must focus their campaign more on social problems and character issues. The change in emphasis had been under serious discussion since late last month, but it was propelled Thursday, when it was reported that the June unemployment rate had surged to 7.8 percent. The shift in strategy portends a tougher and possibly more negative re-election effort by Mr. Bush than he or his advisers had predicted. Short on Confidence and Time Mr. Bush's re-election chairman, Robert M. Teeter, said today that the campaign was making only subtle changes in the campaign's overall strategy, which always included messages about social problems, "family values" and Mr. Bush's standing as a world leader. But the decision not to rely on good economic news for an autumn "kick" nevertheless removes an underpinning from the assumptions that Mr. Bush himself has carried into the race.