A Magazine With 2 Parents May Spawn Industry Trend
In an unusual collaboration between two communications giants that may signal a new trend in magazine publishing, Dow Jones & Company and the Hearst Corporation will begin bimonthly publication this week of their magazine, Smart Money. The personal finance magazine, which tested two issues in 1992, combines the editorial expertise of Dow Jones, publisher of The Wall Street Journal, and the publishing experience of Hearst, generally acknowledged as the best in the industry at starting magazines. Each partner was able to supply what the other lacked. In what is sure to be a model for the future, the parentage of Dow Jones and Hearst represents the magazine industry's first in-vitro fertilization in this country.
