A New Rush Into Latin America
EVEN as much of the world dissolves into a single, faceless market, some things just won't happen. Dunkin' Donuts would not try to sell baguettes to Parisians. Benihana would not open hot-dog stands in the United States. Pepsico, surely, would not sell tacos to the Mexicans. Think again on that last one. Pepsico, which owns the Taco Bell chain, saw the fattening wallets of Mexico's younger generation, splashed some extra hot sauce onto its tacos and headed across the border.