Circuit City Takes a Spin At Used Car Marketing
Who could blame Todd Jancaitis for a little trepidation the other day as she embarked on her latest search for a quality used car? Years ago, shopping for a four-wheel-drive vehicle, she encountered a friendly saleswoman at one dealership, only to be steered toward station wagons. "She told me that's what I needed," said Mrs. Jancaitis, a mother of three. So much for female bonding. As for the salesmen who assisted her at other lots, she said: "They don't talk seriously to women buying a used car. They assume you have no money, no brains and no willpower."


