Auto Makers Begin to Rethink Prices
Prices for new cars and trucks have risen faster than most Americans' income in the last 20 years, and the auto companies are now embroiled in a debate over whether they are leaving too many customers behind. In recent months, average spending on a new car has exceeded $20,000 for the first time. That has produced healthy profits for the industry but also caused at least a few auto makers to begin looking for ways to make their vehicles less expensive.