A Magazine Only a Mother Could Love?;Seeking Younger Audience, Reader's Digest Tries to Lose Its Stodgy Image
Commuting to his Manhattan office the other day, Gregory G. Coleman, the publisher of Reader's Digest, watched with interest as a young man who had been reading the magazine tucked it inside the pages of a newspaper before getting off the train. Mr. Coleman could not resist approaching him. "I said, 'I've got to ask you a question,' " Mr. Coleman recalled recently. "Why did you hide your magazine? It's like I caught you reading Penthouse."
