TV Ratings Accord Comes Under Fire From Both Flanks
American families, starting in October, will have at their disposal most extensive system yet devised to alert them to violent or sexual content in television shows, and year or so later, they will be able to buy television sets that can block programs that family deems objectionable; Vice Pres Al Gore praises family advocacy groups and networks for agreeing to more detailed ratings system, but others have expressed alarm; representatives of television writers, directors and actors denounce system as threat to their creativity and their First Amendment rights; several Senators have denounced colleagues who signed pledges not to pass laws affecting television content for three years, saying that those who did so to entice networks into agreeing to new ratings system had abdicated responsibility to their constituents (M)