Peach Weekly Makes It to 10; Surviving on Readership Of Rich and Slightly Snide
New York Observer, idiosyncratic weekly newspaper printed on peach colored paper, approaches its 10th anniversary, milestone that some media critics thought it would never reach; paper, which continues to lose about $2 million a year, has circulation of 50,000 copies a week, according to Observer executives; Observer occupies attention-getting niche in New York news media-market: gossip about Manhattan's trend-setters, power mongers and business moguls; Arthur L Carter, owner and publisher, comments; photos (M)
