Satellite TV Provider Waits for World to Catch Up
United States Satellite Broadcasting Co, founded in 1981, is still trying to turn profit from business of beaming pay-television programming to pizza-pan-size satellite antennas on roofs and windowsills of consumer America; USSB is programmer for leading direct-to-home satellite television service, DirecTV, and it distributes pay-television and advertiser-supported services of Time Warner Inc and Viacom Inc, including some of most popular channels on cable and satellite television; failure to become profitable is due in part to what critics consider unwieldy marketing arrangement with DirecTV; photo (M)
