A Classic in Search Of Its Former Glory; A Plaintive Cry From Consumers: Where Have the Peanuts Gone?
Frito-Lay, Pepsico unit, faces task in resurrecting Cracker Jack, snack food that has been around for more than 100 years; consumers have complained that product lacked enough peanuts, tasted stale, and sometimes found no prize inside the box; while product represents tiny part of Frito-Lay's business, Beth Struckell, vice president in charge of the product, announces plans to rejuvenate Cracker Jack and predicts that by 1999 sales should be four times the current $45 million; plans include new packaging, better distribution, marketing aimed at children and more peanuts; photos accompanying chronology of product's evolution (M)