Small On-Line Brokers Raise Share of Trades
Business of buying and selling stocks for smaller investors is being shaped as much by lesser-known on-line brokerage firms as it is by big brand-name firms; on-line trading grew by record 34 percent in fourth quarter, and several large banks and Wall Street firms are trying to find ways to buy into that success; shares of several on-line brokerage firms have been soaring, because of tremendous success of their businesses; sticking point with smaller on-line brokerage firms is that many on Wall Street are wary of linking up with firm whose fortunes are tied too heavily to speculative, volatile trading in Internet stocks, which many on-line brokerages specialize in; chart (M)
