Irish Peat Company Adapts to Change
Peat may soon lose its age-old status as Ireland's favorite fuel despite Bord na Mona's opening of $110 million peat-fird plant in late November; such operations are losing ground to cheaper and more efficient alternatives, like gas-fired power plants and wind farms; only handful of other peat companies operate in Ireland, and they serve small local markets; Bord na Mona has responded by reducing costs sharply; cutting work force in half, to 2,000, and reorienting itself toward what it says are environmentally friendly peat products; Bord na Mona is exploring new uses for peating, including soaking up offensive factory orders and filtering residential sewage from North Carolina to California; revenues from environmental products rose 25 percent, to 12.3 million euros ($10.9 million), in company's last fiscal year; photo (M)