Sears, Riding Wave of Nostalgia, Emphasizes Heritage in Campaign
Sears, Roebuck & Co on Aug 25 will begin its current advertising campaign, which carries theme 'Sears, Where else?,' with now-and-then spots that painstakingly recreate scenes of everyday life from 20th century; Sears hopes to recapture consumers who have increasingly been wooed away by discount retailers; campaign was developed by Chicago office of Young & Rubicam Advertising; photos (M)
