Forecasters Expect End to Ad Industry's Recession in 2004
Ad industry forecasters Robert J Coen of Universal McCann and John Perriss of ZenithOptimedia predict end of recession in industry in 2004, speeches to opening session of annual UBS Media Week Conference; Coen increases his forecast for domestic ad-spending growth for next year to $266.4 billion from projection of $263.8 billion in June; his estimated final figure for 2003 is $249.2 billion, increase of 5.2 percent from 2002; Perriss predicts that US ad spending in 2004 will increase 5.1 percent from 2003; graph (M)
