Bush's Campaign to Intensify, With Emphasis on His Record
Pres Bush aides and Republican officials say his political advisers are completing plans for more aggressive stage of his re-election drive, seeking to discredit Sen John Kerry and promote Bush's record and character with television advertisements and more visible role for Bush himself; Bush has told associates he wants to get more assertive in drawing distinctions with Democrats and defending his tenure as he travels nation; strategy shift, to be executed in next few weeks, comes amid Republican anxiety about Bush's declining poll numbers, uncharacteristic administration missteps and torrent of criticism of Bush from energized Democrats apparently unifying around Kerry; photo (M)