Go Ahead and Splurge on Someone Who Really Deserves the Best
Consumers may feel bombarded by all the advertisements urging them to buy cashmere sweaters or flat-screen televisions for their loved ones. But some retailers are playing to one of the season's guilty pleasures: shoppers indulging themselves. This early in the holiday season, the retailers say, most of the shoppers are women, and the new advertising campaigns are aimed at persuading them to take a break from shopping for others.