Lurid Numbers on Glossy Pages! (Magazines Exploit What Sells)
A trip to the newsstand these days can be a dizzying descent into a blizzard of numbers. The March issue of Elle Girl promises readers ''375 excuses to shop.'' Harper's Bazaar offers ''783 new ideas to flatter you.'' Marie Claire trumpets not only ''71 easy hair and makeup how-tos'' but a mind-blowing ''1,157 hot looks (all shapes, all sizes, all prices).'' Magazines, particularly the ''service'' publications aimed at women, have long used numbers as a selling point while helping readers divine what's in, what's hot, what's cool, what's not. But today, these totals, scores and inventories seem both increasingly random and increasingly increasing, leaping exponentially beyond the sorry single digits of yesteryear to an incalculable proliferation of paths to a better you.
