Trading the Hummer for a Honda
Luxury sports utilities are becoming decidedly less desirable than just three years ago, when they were hottest things on wheels and dealers had long waiting lists for most popular models; fewer than half people who bought luxury SUV's are going back for another one; incentives for vehicles are at record levels and for first time, luxury automakers are paying out more for rebates and lease deals to entice consumers to buy luxury SUV's than to buy cars; higher cost of gasoline plays big role; wealthy buyers, who used to shrug off expense, are shifting gears, as excessive energy consumption is becoming socially embarrassing; average incentives on luxury sport utilities hit $4,046 in February, or nearly $1,500 per vehicle more than what automakers doled out on luxury cars; luxury sport utilities are not going away; Cadillac, Lincoln and Mercedes-Benz all have new high-ticket models coming out in next few months; graphs; photos (L)