FOR EMPLOYERS, DIALING A JOKE ISN'T SO FUNNY
Last December, the United States General Services Administration decided it was time to get serious about Dial-a-Joke. By its reckoning, employees of various Government agencies at 26 Federal Plaza in Manhattan were spending so much time ringing up Dial-a-Joke - and 25 other New York Telephone Company Dial-It Services lines that offer everything from recorded horoscopes to betting results - that it was adding up to $3,000 a month to the Federal Government's local phone bill. The unauthorized, so-called ''junk calls'' appear to be proliferating, at private concerns as well as at government agencies, and employers concerned about trimming operating budgets say their phone bills are being driven up as a result. The telephone company says it received 299 million calls on its various Dial-It lines during l980, an increase of 34 million over l979. In l979, the last year for which revenue figures are available, the company earned $18 million from such calls.